Your Simple and Complete Step-by-Step Resource for Starting or Growing Your Art Business and Organically Marketing Your Artwork
Do you dream of selling your artwork,
but don't know where to begin?Do you wish you could quit your day job
and do what you truly love?Do you long to have the freedom
of a self-employed independent artist?Do you want control over how many hours you work
and how you spend your one wild and precious life?Do you want to work from a place of passion,
instead of obligation?
Over a decade ago, I had that same burning desire and started building my art business from scratch. Within a few years, I was able to quit my day job and do what I'm passionate about as my career.
Since that time, I’ve scoured the internet, pieced together information from various sources, had discussions with other artists and took a few online marketing courses. The more I’ve learned and added to my business strategies, the more my business has thrived.
Now I want to take all that I’ve learned over the years and share it with you in this simple guide, so you can skip the hassle and go straight to successfully selling your art!
In my opinion, nothing compares to the joy of doing what you love as your career and sharing your gift of art with the world! And nothing compares to the appreciation you receive from people who love and believe in what you do! I hope this guide helps you to have that experience!
In this Comprehensive 60+ Page Guide, I Dig Deep and Cover a Wide Range of Topics, Including:
• How to Change Your Mindset for Success
• How to Evaluate Your Artwork & Create Cohesive Collections
• How to Brainstorm Keywords for Your Artwork
• How to Tell Your Story or Write Your Biography
• How to Use Active & Passive Strategies to Sell Your Art
• How to Become Customer-Oriented
• How to Price Your Artwork
• How to Photograph Your Artwork
• How to Start an E-mail List
• How to Set Up Your E-mail Marketing Platform
• How to Get E-mail Subscribers
• How to Create an E-mail Newsletter
• How to Package & Ship Your Artwork
• How to Build Your Artist Website
• How to List Your Artwork
• How to Sell Prints of Your Artwork
• How to Sell Commissions or Custom Artwork
• How to License Your Artwork
• How to Frame Your Artwork
• How to Create In-Situation Mock-Ups of Your Artwork Hanging In a Room
• How to Sell on Online Art Marketplaces
• How to Set Up Pinterest
• How to Set Up Instagram
• How to Set Up Facebook
• How to Post on Social Media
• How to Plan Your Marketing Schedule
Bonus Content
• A List of Keywords or Search Terms for Artwork
• My exact Pricing Structure for Originals & Prints
• My exact Pricing Structure for Licensing Artwork
• Newsletter Tips & Strategies
• My favorite Packaging Materials
• My Commission Process
• An example of a Commission Contract
• My Favorite Online Art Marketplaces
• Ideas for Posting on Social Media
• A Certificate of Authenticity template for Limited Edition Prints
Terms
When you purchase this PDF, you agree to use it for personal purposes only. You may not resell, sublicense or transfer the eBook to any third party. You may not photocopy or record the information in this book by any means, without written permission by Elizabeth Becker. Unauthorized distribution, reproduction, or sharing of any content in this PDF is strictly prohibited and may result in legal action.
Copyright © Elizabeth Becker 2025. All rights remain with the artist.